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Cornetto - Don't Try Too Hard

We were asked by Cornetto to deliver a new global creative platform that could keep the brand's heritage and make it more relevant for its core target: teenagers. That's when "Don't try too hard" was born. An insight that can be found in every culture across the globe. A reminder that when it comes to love, we all tend to overcomplicate things. 

Cornetto

20 —— 18

Don't Try Too Hard

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We were asked by Cornetto to deliver a new global creative platform that could keep the brand's heritage and make it more relevant for its core target: teenagers. That's when "Don't try too hard" was born. An insight that can be found in every culture across the globe. A reminder that when it comes to love, we all tend to overcomplicate things.

The campaign includes TVCs, Youtube bumper ads, radio, outdoor, press and package design. 

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Art Direction and Illustration.

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