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Cornetto - The Making Of Love

Film spot that launches Pictionary’s new brand positioning.

Cornetto

20 —— 19

The Making Of Love

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For decades, Cornetto’s commercials have been starring actors pretending to be in love. But for our 60th anniversary we decided to help them fall in love for real.

We casted over 100 teens, but this time, rather than looking for actors, we were looking for soulmates. So, we asked them questions and compared their answers until we found the perfect couple for our ad.

We then used their answers to customize our entire production to help love happen between the two of them.

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Art Direction

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Cannes 2019 - direct - shortlist
Cannes 2019 - brand experience - shortlist

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